Confused by all the jargon? With a little help from this list of most commonly used terms, from A-Z, you’ll sound like a pro when you discuss your advertising plans with media representatives.
• Learn the industry language
• Don't be confused by fast talking reps
• Save yourself time & money by understanding the lingo
Download our FREE list of media buying terms and you'll see that buying radio, outdoor and TV commercials is easier when you understand the conversation.