Consumers now access information with the simple click of a button. Want to learn how to do something or need an answer to a question? They simply type it into Google or another search engine.
When your potential customers are researching using search engines, often a blog post will show up with the answers to their query.
The modern consumer prefers doing business with companies they trust. To build this trust, the buyer consumes content to make a confident decision. Research shows that 47% of customers consume at least 3–5 pieces of content before taking steps towards making a purchase.
Part of your online strategy should be creating content that will attract your target audience and gain their trust. Business blogging is a tool to accomplish this. It will get your business more online visibility and help build a connection.
Your business blog is a marketing channel (just like social media, direct mail, or email marketing) that helps support business growth. Blogging can be a very helpful tool for sales and service professionals.
A business blog helps drive traffic to your website.
Think about how many pages your website has. Probably not many. How often you update those pages? Probably not often. Blogging helps solve these problems. Websites with a blog tend to have 434% more indexed pages.
Blogging also helps you get discovered through social media. Every time you write a blog post, you're creating content that people can share on social networks, like Twitter, LinkedIn, and Facebook, which helps expose your business to a new audience that may not know you yet.
Blog content also helps keep your social media presence going – instead of trying come up with new content for social media, your blog can serve as that repository of content. You're strengthening your social reach with blog content and driving new website visitors to your blog via your social channels.
A business blog helps convert traffic into leads. Now that you have traffic coming to your website through your blog, you have an opportunity to engage that traffic and convert them into leads. Just like every blog post you write is another indexed page and an opportunity to show up on search engines, each post is a new opportunity to generate leads. In fact, search engine leads have a 14.6% close rate, while outbound leads (like direct mail or print advertising) have a 1.7% close rate.
The best business blogs answer common questions their prospects and/or customers have. If you're consistently creating content that's helpful to your target audience, it will help establish you as an authority in their eyes.
At Media Management Services, we provide clients with all the tools needed to compete with the big guys with their big budgets. What we do is get you found, generate leads and build your connections to customers and prospects across multiple platforms. We can deliver a consistent message on all your platforms.
As a Hubspot Partner, we offer clients the latest tools for successful inbound marketing. Hubspot requires its inbound marketing agencies to pass comprehensive exams testing their knowledge of inbound marketing, content development, search engine optimization and other digital marketing strategies.
We're also Google Certified to handle all your SEM projects. We can help you build websites, create lead nurturing emails, blog useful and interesting stories and write and share remarkable content.