If you are interested in growing your customer base, then your marketing strategy should include Google Ads.
There are billions of searches each day on Google. Your business can use Google Ads to make sure you reach potential customers when it matters. It will make them aware of your brand, consider your services or products, and take action as they visit the web. (Google Ads should be considered for your marketing strategy just because of the vast number of users everyday.)
Google Ads main networks to consider are Search, Display and Video Ads. The best choice for most companies starting digital marketing are the Search and Display ads.
Search ads allow you to pay when people engage with your ad such as clicking, calling or visiting your website. Also known as paid search or pay-per-click advertising, advertisers have an opportunity to show ads to users who use a search query for particular words or phrases pertinent to the advertiser’s goods or services.
Google also offers Display Ads, which appear on the Google Display Network. The Display Network is a huge compilation of third-party websites that partner with Google to serve Google’s ads.
Ads on the Display Network can be formatted as text, image, video, or rich media. This includes banner ads and the very important remarketing ads.
Remarketing is the first step when it comes to using the display network. A cookie is placed on past site visitors to follow them around with ads on various sites they browse. It works because the people you’re remarketing to have already expressed an interest in your business by visiting your website. This is a great way to keep your past visitors engaged with your brand.
The cost of Google ads can vary based on several of factors such as: competitiveness of keywords and phrases, industry, geographic location and the quality score, to name a few. An in-depth analysis can give you an estimate of the cost and results that you can hope to achieve.
Can Google Ads work for your business? For the majority of companies the answer is YES! Advertising on google can be extremely beneficial for any company, but you need the right strategy.
A successful campaign on Google Ads requires constant analysis, optimization, and attention to the results. Many small businesses and companies with limited resources find that managing a paid search campaign on Google Ads is overwhelming.
Our focus is on professional setup and ongoing management of pay-per-click (PPC). We develop a customized solution focusing on specific goals and objectives ensuring maximized results and return-on-investment.
If you would like to learn more, give us a call at 614.297.1111.