Media Buying and Inbound Marketing Blog

Public Gets Free TV-Lookout Cable Companies

By Jane Peters on September 26, 2013 in media strategy, media buying, TV viewing, cable TV

Federal law requires TV network giants to now broadcast their signals for FREE regionally.  Now those who are tired of high monthly cable bills can receive clear digital pictures in all 50 states. Using a micro antenna device, viewers can now...

Emmy’s Not Just About Traditional TV

By Jane Peters on July 22, 2013 in media strategy, TV ratings, media buyer, TV viewing

Are You Guilty of Binge TV Viewing?

By Jane Peters on March 12, 2013 in media strategy, OH, media buyer, TV viewing

The big news at the HRTS State of the Cable Network Business luncheon on Feb. 27, was how TV viewing habits are continuing to change.  The new buzzword that cable programmers are using is  “binge viewing.”