Media Buying and Inbound Marketing Blog

Have You Tried Roku?

By Jane Peters on May 22, 2020 in TV viewing

Last year, Roku was the top connected TV (CTV) platform in the US, with 84.7 million users, according to eMarketer. They estimate that Roku users will make up 32.9% of US internet users and 46.9% of CTV users in 2020.Why is Roku so popular?...

TV Ratings That May Surprise You!

By Jane Peters on October 6, 2014 in media buying, TV ratings, TV viewing

Smart media buyers know that men can be found watching TV during the day, but do you know which daytime show has the highest TV ratings for Men?

Media Buying 101: What Viewers Are Watching

By Jane Peters on March 28, 2014 in media buying, TV ratings, Media Management Services Inc, TV viewing

Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.