Media Buying and Inbound Marketing Blog

Last year, Roku was the top connected TV (CTV) platform in the US, with 84.7 million users, according to eMarketer. They estimate that Roku users will make up 32.9% of US internet users and 46.9% of CTV users in 2020.Why is Roku so popular?...

Smart media buyers know that men can be found watching TV during the day, but do you know which daytime show has the highest TV ratings for Men?