Media Buying and Inbound Marketing Blog

Have You Tried Roku?

By Jane Peters on May 22, 2020 in TV viewing

Last year, Roku was the top connected TV (CTV) platform in the US, with 84.7 million users, according to eMarketer. They estimate that Roku users will make up 32.9% of US internet users and 46.9% of CTV users in 2020.Why is Roku so popular?...

Media Buying 101: What Viewers Are Watching

By Jane Peters on March 28, 2014 in media buying, TV ratings, Media Management Services Inc, TV viewing

Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.  

NFL Black Out Rule May Be Gone!

By Jane Peters on November 5, 2013 in TV ratings, FCC, TV viewing, cable TV

The Federal Communications Commission wants to scrap the 40 year old sports-blackout rule, which prohibits pay-TV operators from showing NFL or other pro games that are blacked out on local TV outlets due to low ticket sales.