Media Buying and Inbound Marketing Blog

Media Buying 101: TV Ratings for Tuesday, September 14, 2012

By Jane Peters on September 20, 2012 in TV advertising, media buying, TV ratings

With all the negative political ads on the air, it amazes me that anyone is stillwatching TV.  Regular advertisers are having a hard time buying time and an even harder time breaking through the clutter. 

Media 101: The Olympics Win Big TV Ratings!

By Jane Peters on August 13, 2012 in media buying, marketing strategy, TV ratings

Sunday the 2012 Olympics drew to a close and for weeks NBC has reaped huge ratings from its coverage of the games.The 2012 London Olympics are now ranked as the  2nd most viewed event in US TV history. This is a big win for media buyers who...

Media Buying 101: TV Ratings for July16-22

By Jane Peters on July 30, 2012 in media strategy, advertising, TV ratings

July 16-22 ratings were again led by NBC's American's Got Talent  followed by The Bachelorette on Sunday at 8 pm.  CBS garnered 4th and 5th place with The Big Bang Theory and 60 Minutes. 7th and 8th place were CBS also with NCIS and Two and a...