Media Buying and Inbound Marketing Blog

Even though Ohio State won't be going to a bowl game this year.  They still draw an audience.  Saturday's game on ABC, Saturday Night College Football  (Nebraska at Ohio State) scored a preliminary 1.4 adults 18-49 rating, up from last week's...

The last few years have seen more and more talent contests,especially singing ones.  Inspired by American Idol's record ratings at its peak clones have been developed to try  to cash in on the USA's love affair with  finding the next hot singer.

The 64th Primetime Emmy Awards were held last night.  For media planning, the awards are interesting but not indicative about how media buyers will be placing ad dollars.  Many of the awards went to programs that don’t accept advertising and...