Media Buying and Inbound Marketing Blog

Media Buying 101: Ohio State Football Wins the Ratings Battle

By Jane Peters on October 8, 2012 in TV advertising, media buying, TV ratings

Even though Ohio State won't be going to a bowl game this year.  They still draw an audience.  Saturday's game on ABC, Saturday Night College Football  (Nebraska at Ohio State) scored a preliminary 1.4 adults 18-49 rating, up from last week's...

Are TV Viewers Tired of Singing Contests?

By Jane Peters on October 2, 2012 in TV advertising, media buying, TV ratings

The last few years have seen more and more talent contests,especially singing ones.  Inspired by American Idol's record ratings at its peak clones have been developed to try  to cash in on the USA's love affair with  finding the next hot singer.

How Important Are The Emmys for Media Buyers?

By Jane Peters on September 24, 2012 in media strategy, TV advertising, TV ratings

The 64th Primetime Emmy Awards were held last night.  For media planning, the awards are interesting but not indicative about how media buyers will be placing ad dollars.  Many of the awards went to programs that don’t accept advertising and...