Media Buying and Inbound Marketing Blog

Media Buying 101: Tuesday TV Ratings for 1/8/13

By Jane Peters on January 9, 2013 in media strategy, TV ratings, Jimmy Kimmel

If you watch TV during primetime, CBS is probably the network you’ll find yourself tuning in most often. (It’s a national trend.)  For media buyers, CBS is a safe bet when looking for prime ratings.

Top 10 TV Programs for 2012

By Jane Peters on December 25, 2012 in media buying, TV ratings, Top 10 TV Shows

As a huge fan of NPR and Fresh Air with Terry Gross, I often listen to David Bianculli.  David Bianculli is a guest host and TV critic.   A contributor to the show since its inception, he has been a TV critic since 1975. David recently named the...

DVRs Impacts TV Viewing in a Big Way!

By Jane Peters on October 15, 2012 in TV advertising, media buying, TV ratings

New Nielsen data, as reported by USA Today, shows bigger jumps than ever for many sitcoms and dramas when delayed viewing on DVRs is factored in.