Media Buying and Inbound Marketing Blog

Late Night TV Ratings Battle Moves to YouTube

By Jane Peters on October 27, 2015 in digital marketing, TV ratings, YouTube

For the week of October 12-16, NBC's Tonight Show led the pack in TV ratings for Adults 18-49 and Total TV Viewers.  CBS's  Late Show with Stephen Colbert came in second far behind Fallon.  But 

Fallon delivered a 0.92 rating for the week in...

Which Early News Show Is Leading in the TV Ratings?

By Jane Peters on May 6, 2015 in TV ratings, Media Management Services Inc, media buyers

News and sports programming are still the leaders in live TV ratings and a must have for most media buyers' media strategies.  For that reason alone, the battle to be first in news is important to the networks and their bottom lines.

How Important Are May TV Ratings?

By Jane Peters on May 4, 2015 in TV ratings, media buyers

The 2015 May sweeps are underway.  For media buyers and advertisers, May used to be one of the most important TV ratings periods.  Many Fall media plans were based on numbers from May sweeps.  But with overnight ratings and constant schedule...