Media Buying and Inbound Marketing Blog

Media Buyers Will See New ABC Programs Today

By Jane Peters on May 16, 2016 in media buying, TV ratings, media buyers

Online Spending Will Soon Pass TV Spending

By Jane Peters on May 10, 2016 in TV ratings

More advertisers are moving their ad dollars to online platforms this year. The reason is simple.  Cord cutting and steep ratings declines on traditional TV stations, mean TV has become less effective, while still very expensive. 

Is Cable Losing Sports Programming to Broadcast TV?

By Jane Peters on January 18, 2016 in TV ratings, sports programming

Have you noticed more sports programming moving from cable networks to broadcast TV? According to a report by Sports Business Daily it is a trend that you are going to see a lot more and it can't be one that cable networks like.