Media Buying and Inbound Marketing Blog

Emmy’s Not Just About Traditional TV

By Jane Peters on July 22, 2013 in media strategy, TV ratings, media buyer, TV viewing

OWN Gets Big TV Ratings Boost From Lance

By Jane Peters on January 19, 2013 in digital marketing, TV ratings, Oprah

OWN, Oprah's network got a much needed ratings boost from her Thursday night interview with disgraced biker, Lance Armstrong. 

Media 101: OSU Basketball TV Ratings Miss the Big Shot

By Jane Peters on January 16, 2013 in advertising strategy, TV ratings, OSU Basketball ratings

With the rise of DVR usage, media buyers and advertisers are looking to more sporting events for solid ratings.