Media Buying and Inbound Marketing Blog

Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.  

Media buyers continue to monitor the Nielsen ratings to maximize their clients ad dollars. Sunday night held few surprises.  

The Federal Communications Commission wants to scrap the 40 year old sports-blackout rule, which prohibits pay-TV operators from showing NFL or other pro games that are blacked out on local TV outlets due to low ticket sales.