Media Buying and Inbound Marketing Blog

Media Buying 101: What Viewers Are Watching

By Jane Peters on March 28, 2014 in media buying, TV ratings, Media Management Services Inc, TV viewing

Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.  

Media Buying 101: TV Ratings for Sunday 1/12/14

By Jane Peters on January 13, 2014 in TV ratings, Media Management Services Inc, Golden Globes

Media buyers continue to monitor the Nielsen ratings to maximize their clients ad dollars. Sunday night held few surprises.  

NFL Black Out Rule May Be Gone!

By Jane Peters on November 5, 2013 in TV ratings, FCC, TV viewing, cable TV

The Federal Communications Commission wants to scrap the 40 year old sports-blackout rule, which prohibits pay-TV operators from showing NFL or other pro games that are blacked out on local TV outlets due to low ticket sales.