Media Buying and Inbound Marketing Blog

Is Political Advertising Hurting Local Businesses?

By Jane Peters on October 22, 2012 in advertising strategy, TV advertising, political advertising

Millions of dollars have been spent this year on political campaigns, pushing local   advertisers off the air.  As TV stations rake in huge profits, selling ad time for sometimes as much as 10X the normal rate, what impact does this have on...

DVRs Impacts TV Viewing in a Big Way!

By Jane Peters on October 15, 2012 in TV advertising, media buying, TV ratings

New Nielsen data, as reported by USA Today, shows bigger jumps than ever for many sitcoms and dramas when delayed viewing on DVRs is factored in.

Media Buying 101: Ohio State Football Wins the Ratings Battle

By Jane Peters on October 8, 2012 in TV advertising, media buying, TV ratings

Even though Ohio State won't be going to a bowl game this year.  They still draw an audience.  Saturday's game on ABC, Saturday Night College Football  (Nebraska at Ohio State) scored a preliminary 1.4 adults 18-49 rating, up from last week's...