Media Buying and Inbound Marketing Blog

Media Buying 101: TV Ratings for June 25-July 1

By Jane Peters on July 9, 2012 in media consultant, TV advertising, TV ratings

Last week's TV ratings winner was NBC with America's Got Talent on Monday, Tuesday and Wednesday. Howard Stern seems to have found an audience in primetime. Fourth place was NBC again with Sunday's Olympic Trials.

New Summer TV Shows

By Jane Peters on June 8, 2012 in media strategy, TV advertising, media buying

 Summer TV fare doesn't seem very exciting. But media buyers are on the hunt for fresh programing to counteract the ho hum summer repeats. Here are some new programs for the weekend to enhance your third quarter media buys.

Media Buying 101: May Sweeps End

By Jane Peters on June 4, 2012 in media strategy, TV advertising, media buying

  The May sweeps have ended. Each media buyer is using the May ratings to determine what to buy and how to pay for prime time in the fall season.  The up-front selling has been brisk with prices rising from last year, despite GM's attempt to...