Media Buying and Inbound Marketing Blog

Are TV Viewers Tired of Singing Contests?

By Jane Peters on October 2, 2012 in TV advertising, media buying, TV ratings

The last few years have seen more and more talent contests,especially singing ones.  Inspired by American Idol's record ratings at its peak clones have been developed to try  to cash in on the USA's love affair with  finding the next hot singer.

How Important Are The Emmys for Media Buyers?

By Jane Peters on September 24, 2012 in media strategy, TV advertising, TV ratings

The 64th Primetime Emmy Awards were held last night.  For media planning, the awards are interesting but not indicative about how media buyers will be placing ad dollars.  Many of the awards went to programs that don’t accept advertising and...

Media Buying 101: TV Ratings for Tuesday, September 14, 2012

By Jane Peters on September 20, 2012 in TV advertising, media buying, TV ratings

With all the negative political ads on the air, it amazes me that anyone is stillwatching TV.  Regular advertisers are having a hard time buying time and an even harder time breaking through the clutter.