Media Buying and Inbound Marketing Blog

Should You Consider TV Advertising for Your Law Firm?

By Jane Peters on December 27, 2012 in lawyer advertising, inbound marketing, TV advertising

Television advertising for law firms can create awareness and attract new clients. There is a reason you see other lawyers advertising on TV.  It works!

DVRs Impacts TV Viewing in a Big Way!

By Jane Peters on October 15, 2012 in TV advertising, media buying, TV ratings

New Nielsen data, as reported by USA Today, shows bigger jumps than ever for many sitcoms and dramas when delayed viewing on DVRs is factored in.

Media Buying 101: Ohio State Football Wins the Ratings Battle

By Jane Peters on October 8, 2012 in TV advertising, media buying, TV ratings

Even though Ohio State won't be going to a bowl game this year.  They still draw an audience.  Saturday's game on ABC, Saturday Night College Football  (Nebraska at Ohio State) scored a preliminary 1.4 adults 18-49 rating, up from last week's...