Media Buying and Inbound Marketing Blog

Should You Stop Using TV Advertising?

By Jane Peters on July 18, 2017 in TV advertising

Media consumption habits are changing dramatically. People are viewing content in a variety of ways. So, what's the best way for advertisers to reach their target consumer?

Media Buying 101-Reach & Frequency

By Jane Peters on March 4, 2017 in TV advertising, radio advertising, media buying

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...

Sports Programming Dominates TV Spending

By Jane Peters on September 11, 2015 in media strategy, TV advertising

If you are using traditional media as part of your marketing strategy, you know the continued fragmentation and loss of viewers is making it harder to have an effective TV campaign.  Media buying isn't as easy as it used to be when your TV...