The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.
Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...
Reaching millions of people to establish their brand with TV advertising has long been the aspiration of many small businesses. But when you can afford TV commercials in your market, what are your alternatives?
The Super Bowl commercials all try to “out funny” each other, but while humor can work for some brands, it may not be right for everyone.