Media Buying and Inbound Marketing Blog

Media Buying 101-Reach & Frequency

By Jane Peters on March 4, 2017 in TV advertising, radio advertising, media buying

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...

What Do You Do When You Can't Afford TV Advertising?

By Jane Peters on October 30, 2014 in inbound marketing, TV advertising, advertising

Reaching millions of people to establish their brand with TV advertising has long been the aspiration of many small businesses.  But when you can afford TV commercials in your market, what are your alternatives?

Media Buying 101: Should You Use Humor in Your Ad Campaign?

By Jane Peters on April 25, 2013 in media strategy, TV advertising, media buying, OH

The Super Bowl commercials all try to “out funny” each other, but while humor can work for some brands, it may not be right for everyone.