Media Buying and Inbound Marketing Blog

Increase Your Online Presence With Google+ Business Pages

By Jane Peters on November 14, 2011 in social media, marketing strategy, Google+

                     With the release of Google+ for business, companies looking to increase their digital presence have another tool.  It is too early to tell if Google+ business pages will rival Facebook’s pages, but as Google+ continues to...

How to Use Social Media for Market Research

By Jane Peters on November 2, 2011 in social media, Facebook, marketing strategy

If you're thinking about doing some market research for your company or product, forget the focus group.  Focus groups are so last year.  Paying people to offer their opinions that are easily influenced by others in the group is less than...

How to Create a Social Media Policy for Employees

By Jane Peters on October 31, 2011 in social media, Facebook, Twitter, LinkedIn, Google+

Creating a policy for your employees participation in social media should be a priority. Facebook, LinkedIn, Twitter, Google+, and YouTube have exploded.  Millions of people have signed up and are using the social networks daily.