Media Buying and Inbound Marketing Blog

Discovery Channel Utilizes Social Media In Their Marketing Strategy

By Jane Peters on August 8, 2012 in social media, marketing strategy, social media strategy

By Brittany A. Woods, Social Media Content Manager, MMS Inc.

NBA Has a Unique Social Media Strategy

By Jane Peters on June 6, 2012 in social media, Facebook, Twitter, social media strategy

As Facebook and Twitter increase their fan base, businesses have begun to incorporate the platforms into their marketing strategy.  Not surprising, social media has become an important marketing tool for the NBA.  On June 20 at 9 pm, the first ...

Facebook Ads- Does GM Have It Wrong?

By Jane Peters on May 18, 2012 in advertising strategy, Facebook advertising, social media strategy

 As Facebook prepared to offer it's IPO, GM announced a re-think about the ads they have been placing on Facebook.  Should Facebook be worried?  Or is this typical of large advertisers that routinely move their ad dollars around.  Should you be...