Media Buying and Inbound Marketing Blog

Should You Consider Using Streaming Radio in Your Marketing Mix?

By Jane Peters on January 10, 2012 in media strategy, radio advertising, media buying


Why I Hate Radio One Day Sales

By Jane Peters on November 16, 2011 in radio advertising, advertising, media buying

This time a year there is a frenzy of activity with sales reps from every station trying to sell their one day sale packages.  At first glance they always seem like a cheaper way to buy radio on your favorite stations, but I have concerns about...