Media Buying and Inbound Marketing Blog

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...

By: Braeden Mincher, Social Media Manager

The radio industry is evolving. Over-the-air radio stations, online stations and satellite radio are vying for your ad dollars.