Media Buying and Inbound Marketing Blog

Media Buying 101-Reach & Frequency

By Jane Peters on March 4, 2017 in TV advertising, radio advertising, media buying

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...

Radio Continues to Evolve as an Advertising Strategy

By Jane Peters on April 30, 2014 in radio advertising, advertising, marketing strategy

The radio industry is evolving. Over-the-air radio stations, online stations and satellite radio are vying for your ad dollars.