Media Buying and Inbound Marketing Blog

How to Manage Your Online Reputation

By Jane Peters on February 10, 2012 in managing your online reputation, customers, PR

Marketing Strategy for Medium and Small Businesses

By Jane Peters on December 30, 2011 in advertising strategy, media strategy, PR, marketing

 Marketing is the process or strategy that companies develop to communicate with their customers or potential customers the value of their goods and or services. It is the umbrella that defines the tools used to build strong relationships with...

PR in a Digital World...How Social Media Has Changed PR

By Jane Peters on October 7, 2011 in social media, customers, PR

Public Relations efforts have evolved into much more than mainstream media.  It is no longer about the CEO giving a news conference, but your customers and prospects learning about you and your company on the web.  PR is no longer an isolated...