Media Buying and Inbound Marketing Blog

Why You Should be Using Google Ads for Your Small Business

By Corey Tuck on April 5, 2019 in PPC, Google Ads

If you are interested in growing your customer base, then your marketing strategy should include Google Ads.

Paid Search - Why You Need SEM

By Jane Peters on February 26, 2018 in digital marketing, PPC

Pay Per Click to Drive Traffic

By Jane Peters on March 14, 2017 in Pay per Click, online advertising, CPC, PPC

Paid search marketing has many names. Search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising and sponsored listings are just a few of the...