Media Buying and Inbound Marketing Blog

Google Adwords Policy Change Can Affect Your Online Marketing!

By Jane Peters on October 25, 2012 in advertising, online advertising, AdWords

Google announced changes to its AdWords policies on software principles,                  arbitrage, advertiser claims and relevance, clarity and accuracy on October 15. Arbitrage is defined by Google as websites created by advertisers to drive...

Is Cost per Click Part of Your Online Advertising?

By Jane Peters on October 19, 2012 in media consultant, Pay per Click, online advertising

Online advertisers are constantly looking for new ways to advertise their products and services. Search Engine Optimization(SEO), Sponsored Search, Social Media and Affiliate Marketing are some of the options available for business owners to...