Media Buying and Inbound Marketing Blog

Media Buying 101: TV Ratings for Feb. 13-19

By Jane Peters on February 27, 2012 in TV advertising, media

Last week's prime shows with the best ratings were #1 NCIS with an 11.7 rating.  American Idol was #2 and #3 with a 10.8 and a 9.8.  (Idol seems to be slipping a little this season.)  NCIS :Los Angeles has the #4 spot with a 9.8 also.  NBC's The...

Is Radio Dead? Did Arbitron Kill It?

By Jane Peters on August 29, 2011 in advertising, marketing strategy, media