Media Buying and Inbound Marketing Blog

Media Buying 101: Should You Use Humor in Your Ad Campaign?

By Jane Peters on April 25, 2013 in media strategy, TV advertising, media buying, OH

The Super Bowl commercials all try to “out funny” each other, but while humor can work for some brands, it may not be right for everyone.   

Are You Guilty of Binge TV Viewing?

By Jane Peters on March 12, 2013 in media strategy, OH, media buyer, TV viewing

The big news at the HRTS State of the Cable Network Business luncheon on Feb. 27, was how TV viewing habits are continuing to change.  The new buzzword that cable programmers are using is  “binge viewing.”  

Is Super Bowl Advertising Part of Your Advertising Strategy?

By Jane Peters on January 12, 2013 in advertising strategy, media strategy, Super Bowl advertising

Media buyers and companies considering Super Bowl ads as part of their media strategy are out of luck.  CBS announced this week that it had sold all the ads for Super Bowl XLVII that will air February 3, from New Orleans.