Media Buying and Inbound Marketing Blog

How Your Target Demo Affects Your Social Media Strategy

By Braeden Mincher on April 1, 2014 in advertising strategy, media strategy, social media, Facebook advertising, Twitter, social media strategy, customers, engaging customers, social media advertising

By Braeden Mincher, Social Media Manager

Will Streaming Services Replace Cable TV?

By Jane Peters on February 28, 2014 in media strategy, media buying, streaming content, Netflix

Like many Americans tired of the ever-increasing rise of cable TV, I decided a few months ago to cut the cord.  The decline in cable subscriptions and the increase in the number of people streaming will continue to impact media buyers and their ...

Public Gets Free TV-Lookout Cable Companies

By Jane Peters on September 26, 2013 in media strategy, media buying, TV viewing, cable TV

Federal law requires TV network giants to now broadcast their signals for FREE regionally.  Now those who are tired of high monthly cable bills can receive clear digital pictures in all 50 states. Using a micro antenna device, viewers can now...