Media Buying and Inbound Marketing Blog

Sports Programming Dominates TV Spending

By Jane Peters on September 11, 2015 in media strategy, TV advertising

If you are using traditional media as part of your marketing strategy, you know the continued fragmentation and loss of viewers is making it harder to have an effective TV campaign.  Media buying isn't as easy as it used to be when your TV...

Why You Should Use Point of View Reports in Your Marketing Strategy

By Jane Peters on November 2, 2014 in advertising strategy, media strategy, advertising budgets, POV reports

Media planning and buying has become much more complicated in today's marketplace. As traditional platforms like TV and radio become more and more fragmented, digital options have become more important. But how do you know where to spend your...

Does Your Marketing Strategy Include Video?

By Braeden Mincher on April 21, 2014 in advertising, social media, engaging customers, media strategy, online advertising, online strategy, streaming content

By: Braeden Mincher, Social Media Manager