Media Buying and Inbound Marketing Blog

Will Streaming Services Replace Cable TV?

By Jane Peters on February 28, 2014 in media strategy, media buying, streaming content, Netflix

Like many Americans tired of the ever-increasing rise of cable TV, I decided a few months ago to cut the cord.  The decline in cable subscriptions and the increase in the number of people streaming will continue to impact media buyers and their ...

Public Gets Free TV-Lookout Cable Companies

By Jane Peters on September 26, 2013 in media strategy, media buying, TV viewing, cable TV

Federal law requires TV network giants to now broadcast their signals for FREE regionally.  Now those who are tired of high monthly cable bills can receive clear digital pictures in all 50 states. Using a micro antenna device, viewers can now...

You May Not Be Watching CBS on Time Warner Tomorrow

By Jane Peters on July 24, 2013 in media strategy, media buying, media planning OH

By Emily Linthicum, Social Media Manager