Media Buying and Inbound Marketing Blog

Why You Should Use Point of View Reports in Your Marketing Strategy

By Jane Peters on November 2, 2014 in advertising strategy, media strategy, advertising budgets, POV reports

Media planning and buying has become much more complicated in today's marketplace. As traditional platforms like TV and radio become more and more fragmented, digital options have become more important. But how do you know where to spend your...

Does Your Marketing Strategy Include Video?

By Braeden Mincher on April 21, 2014 in media strategy, social media, advertising, online advertising, engaging customers, online strategy, streaming content

By: Braeden Mincher, Social Media Manager

How Your Target Demo Affects Your Social Media Strategy

By Braeden Mincher on April 1, 2014 in advertising strategy, media strategy, social media, Facebook advertising, Twitter, social media strategy, customers, engaging customers, social media advertising

By Braeden Mincher, Social Media Manager