Media Buying and Inbound Marketing Blog

5 Hidden LinkedIn Tricks

By Jane Peters on August 22, 2012 in media consultant, LinkedIn profiles, social media management

One of the best platforms for professionals is LinkedIn. Founded in 2003, LinkedIn has more than 100 million users in more than 200 countries.  Nearly 50 million visitors use LinkedIn every month and companies are learning that LinkedIn is a great...

Media Buying 101: TV Ratings for June 25-July 1

By Jane Peters on July 9, 2012 in media consultant, TV advertising, TV ratings

Last week's TV ratings winner was NBC with America's Got Talent on Monday, Tuesday and Wednesday. Howard Stern seems to have found an audience in primetime. Fourth place was NBC again with Sunday's Olympic Trials.

It's Time to Analyze Your Media Strategy!

By Jane Peters on March 20, 2012 in media strategy, media consultant, marketing strategy

Everyone is talking about strategy. What's yours?  Are you still locked into the same one you have been using for years?  Do you feel like there may be some things out there you need to try to incorporate into your marketing and media plan but...