Media Buying and Inbound Marketing Blog

Super Bowl Advertising...Is It Worth the Price?

By Jane Peters on September 11, 2012 in TV advertising, media buying, advertising budgets

The next Super Bowl will be broadcast on CBS.  With the start of the football season, ad sales for Super Bowl spots are brisk.  CBS announced that the game is already 90% sold out. 

Will Media Buyers Miss Small TV Stations?

By Jane Peters on September 5, 2012 in TV advertising, media buying, media, FCC

As TV stations face stiffer competition from cable TV and the web, small TV station owners are selling to speculative buyers hoping to cash in on the FCC re-organization of the US airwaves.

Equal Time for Candidates Will Affect Small Businesses!

By Jane Peters on August 24, 2012 in media strategy, media buying, political advertising

Every two years, media buyers and planners have come to expect a influx of political advertising.  However, this year the overwhelming amount of political ads may make it even more difficult for small and local businesses to advertise on TV.