Media Buying and Inbound Marketing Blog

Top 10 TV Programs for 2012

By Jane Peters on December 25, 2012 in media buying, TV ratings, Top 10 TV Shows

As a huge fan of NPR and Fresh Air with Terry Gross, I often listen to David Bianculli.  David Bianculli is a guest host and TV critic.   A contributor to the show since its inception, he has been a TV critic since 1975. David recently named the...

Media Buying 101: Football Rules the Ratings

By Jane Peters on November 12, 2012 in advertising, media buying, TV ratings

The TV ratings for the week ending Nov. 4 are in.  Live broadcast programs topped the ratings on both traditional networks and cable.  If you're wanting to reach more viewers, the following ratings report will give you clues on how to tweak your

DVRs Impacts TV Viewing in a Big Way!

By Jane Peters on October 15, 2012 in TV advertising, media buying, TV ratings

New Nielsen data, as reported by USA Today, shows bigger jumps than ever for many sitcoms and dramas when delayed viewing on DVRs is factored in.