Media Buying and Inbound Marketing Blog

Media Buyers Are Shifting Dollars to GMA

By Jane Peters on September 13, 2013 in media strategy, media consultant, media buying, OH

Media buyers are shifting dollars to "Good Morning America" from the "Today Show" as viewers continue to move from NBC's longtime ratings leader.

You May Not Be Watching CBS on Time Warner Tomorrow

By Jane Peters on July 24, 2013 in media strategy, media buying, media planning OH

By Emily Linthicum, Social Media Manager

Media Buying 101: Should You Use Humor in Your Ad Campaign?

By Jane Peters on April 25, 2013 in media strategy, TV advertising, media buying, OH

The Super Bowl commercials all try to “out funny” each other, but while humor can work for some brands, it may not be right for everyone.