Media Buying and Inbound Marketing Blog

TV Ratings That May Surprise You!

By Jane Peters on October 6, 2014 in media buying, TV ratings, TV viewing

Smart media buyers know that men can be found watching TV during the day, but do you know which daytime show has the highest TV ratings for Men?

What Programs on TV Cost Advertisers the Most?

By Jane Peters on September 29, 2014 in TV advertising, media buying, advertising budgets, Walking Dead

Do you know which shows it costs the most to advertise in? There are many factors that contribute to the cost of an ad: advertiser demand, ratings, and live viewing ratings.  Knowing the cost of advertising on TV can help you with your own media...

Media Buying 101: What Viewers Are Watching

By Jane Peters on March 28, 2014 in media buying, TV ratings, Media Management Services Inc, TV viewing

Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.