Media Buying and Inbound Marketing Blog

Media Buying 101-Reach & Frequency

By Jane Peters on March 4, 2017 in TV advertising, radio advertising, media buying

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...

Media Buying 101: What Viewers Are Watching

By Jane Peters on March 28, 2014 in media buying, TV ratings, Media Management Services Inc, TV viewing

Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.  

Will Streaming Services Replace Cable TV?

By Jane Peters on February 28, 2014 in media strategy, media buying, streaming content, Netflix

Like many Americans tired of the ever-increasing rise of cable TV, I decided a few months ago to cut the cord.  The decline in cable subscriptions and the increase in the number of people streaming will continue to impact media buyers and their ...