Jane Peters on March 4, 2017
The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.
Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...
Jane Peters on October 13, 2016
media buying service,
The new TV networks have unveiled their new Fall lineup and the results so far may surprise you. CBS has a winner with it's new drama "Bull" starring he top Michael Weatherly. The ratings are so strong for this series it has beaten NBC’s “Sunday...
Jane Peters on May 16, 2016