Media Buying and Inbound Marketing Blog

Media Buying 101-Reach & Frequency

By Jane Peters on March 4, 2017 in TV advertising, radio advertising, media buying

The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.  

Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...

New Fall Shows & Their TV Ratings

By Jane Peters on October 13, 2016 in TV ratings, media buying, traditional media, media buying service, inbound marketing

The new TV networks have unveiled their new Fall lineup and the results so far may surprise you. CBS has a winner with it's new drama "Bull" starring he top Michael Weatherly.  The ratings are so strong for this series it has beaten NBC’s “Sunday...

Media Buyers Will See New ABC Programs Today

By Jane Peters on May 16, 2016 in media buying, TV ratings, media buyers