Jane Peters on March 4, 2017
The mainstay of the media buyer for the last 30 years has been the standard measurement of gross rating points or GRPs.
Gross rating points (GRPs) is a term used in advertising to measure the size of an audience reached by a specific media...
Jane Peters on March 28, 2014
Media Management Services Inc,
Media buyers are watching the overnight ratings as the bad weather hangs on. Last week. TV viewers were watching more CBS programming compared to the other networks.
Jane Peters on February 28, 2014
Like many Americans tired of the ever-increasing rise of cable TV, I decided a few months ago to cut the cord. The decline in cable subscriptions and the increase in the number of people streaming will continue to impact media buyers and their ...