Media Buying and Inbound Marketing Blog

How Important Are May TV Ratings?

By Jane Peters on May 4, 2015 in TV ratings, media buyers

The 2015 May sweeps are underway.  For media buyers and advertisers, May used to be one of the most important TV ratings periods.  Many Fall media plans were based on numbers from May sweeps.  But with overnight ratings and constant schedule...

Will You Add to the Academy Awards TV Ratings?

By Jane Peters on February 22, 2015 in TV ratings, media buyers, Academy Awards

At 8:30pm tonight on ABC the 87th Annual Academy Awards hosted by Neil Patrick Harris will be broadcast live from LA.  Will you be watching?

How Will Sling TV Affect the Future of Cable & Media Buying?

By Jane Peters on January 30, 2015 in inbound marketing agency, PR, media buyers

As more people are cutting the cable cord, new services are emerging that will make unsubscribing from cable much more attractive.