Media Buying and Inbound Marketing Blog

News and sports programming are still the leaders in live TV ratings and a must have for most media buyers' media strategies.  For that reason alone, the battle to be first in news is important to the networks and their bottom lines.

The 2015 May sweeps are underway.  For media buyers and advertisers, May used to be one of the most important TV ratings periods.  Many Fall media plans were based on numbers from May sweeps.  But with overnight ratings and constant schedule...