Will Media Buyers Miss Small TV Stations?
As TV stations face stiffer competition from cable TV and the web, small TV station owners are selling to speculative buyers hoping to cash in on the FCC re-organization of the US airwaves.
By Jane Peters on September 5, 2012 in TV advertising, media buying, media, FCC
As TV stations face stiffer competition from cable TV and the web, small TV station owners are selling to speculative buyers hoping to cash in on the FCC re-organization of the US airwaves.
By Jane Peters on April 9, 2012 in TV advertising, advertising, media
The ratings for March 26-April 1 don't have any big surprises for advertising agencies or their media buyers. There was a tie for the number one ranked show with 11.5 households watching Dancing With the Stars on ABC and NCIS on CBS.
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