Media Buying and Inbound Marketing Blog

Will Media Buyers Miss Small TV Stations?

By Jane Peters on September 5, 2012 in TV advertising, media buying, media, FCC

As TV stations face stiffer competition from cable TV and the web, small TV station owners are selling to speculative buyers hoping to cash in on the FCC re-organization of the US airwaves.

Media 101:TV Ratings for March 26-April 1

By Jane Peters on April 9, 2012 in TV advertising, advertising, media

The ratings for March 26-April 1 don't have any big surprises for advertising agencies or their media buyers.  There was a tie for the number one ranked show with 11.5 households watching Dancing With the Stars on ABC and NCIS on CBS.