Media Buying and Inbound Marketing Blog

Should You Add Instagram To Your Marketing Mix?

By Jane Peters on July 24, 2012 in social media, marketing strategy, Instagram

Instagram and your Business: A Handsome Couple! 

Media 101: TV Ratings for May 7-13

By Jane Peters on May 21, 2012 in TV advertising, media buying, marketing strategy

Last weeks ratings are out and NCIS wins the top spot again with an 11.7 household rating.  Dancing With the Stars on ABC rated a 10.6.  American Idol on Wednesday garnered a 10 household rating.

How to Develope Your Customer Persona!

By Jane Peters on April 10, 2012 in advertising, marketing strategy, customer persona

Right now you're probably wondering what is a customer persona.  Buyer personas or customer personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might...