Media Buying and Inbound Marketing Blog

Why Are Companies Afraid of Facebook?

By Jane Peters on September 7, 2012 in Facebook marketing, marketing strategy, engaging customers

Facebook business pages are a great way to incorporate social media into your business marketing. Facebook has the potential to engage millions of potential customers.  When someone engages with your brand, all their activity is broadcast to...

Media 101: The Olympics Win Big TV Ratings!

By Jane Peters on August 13, 2012 in media buying, marketing strategy, TV ratings

Sunday the 2012 Olympics drew to a close and for weeks NBC has reaped huge ratings from its coverage of the games.The 2012 London Olympics are now ranked as the  2nd most viewed event in US TV history. This is a big win for media buyers who...

Discovery Channel Utilizes Social Media In Their Marketing Strategy

By Jane Peters on August 8, 2012 in social media, marketing strategy, social media strategy

By Brittany A. Woods, Social Media Content Manager, MMS Inc.