Media Buying and Inbound Marketing Blog

Why You Need a Media Consultant in 2014

By Jane Peters on January 3, 2014 in inbound marketing agency OH, digital marketing, media consultant, marketing strategy

What should you do with your marketing strategy for 2014? Should you have a Facebook page? A company page on Linkedin? Should you be emailing your customers and new leads on a regular basis?  Should you move all your TV advertising to the web?

Inbound Marketing and Hubspot - Today's Winning Marketing Strategy

By Jane Peters on October 31, 2013 in inbound marketing, inbound marketing agency OH, marketing strategy, Hubspot

In a not so distant past, outbound marketing was the key to success for a business. However, in the present time cold calls, direct mail, and trade shows just aren’t doing the job anymore. To keep up with the times inbound marketing was formed.

LivingSocial Hits a Wall. What's Your Marketing Strategy?

By Jane Peters on February 28, 2013 in inbound marketing agency, marketing strategy, coupon marketing

What once seemed like a marketing star, coupon marketing like Groupon (Groupon, whose name is a combination of “group” and “coupon,”) and LivingSocial that specialize in providing customers with discounts purchased in bulk may not be as popular...