Media Buying and Inbound Marketing Blog

What Are Your Inbound Marketing Tactics?

By Jane Peters on November 11, 2015 in inbound marketing

Everyone understands that inbound marketing is a game changer for medium and small businesses. It allows companies with smaller budgets to compete with the big guys without bankrupting their company.

Traditional marketing includes radio, TV,...

Is Your Media Plan Compensating for the Cable & TV Ratings Decline?

By Jane Peters on August 17, 2015 in inbound marketing, cable TV

This season has seen double digit declines in cable and TV ratings across the board. Ratings across national cable television networks tumbled 9 percent in 2014, triple the decline seen in 2013 and more than quadruple the 2 percent decline seen...

Traditional Media Companies are in Trouble!

By Jane Peters on August 7, 2015 in inbound marketing, media, traditional media

More people are watching more TV than ever before, so why are the traditional media companies in trouble? Cord cutting...the growing trend where audiences quit subscribing to cable and look for alternative ways to consume content.  A combination...