Media Buying and Inbound Marketing Blog

NFL Black Out Rule May Be Gone!

By Jane Peters on November 5, 2013 in TV ratings, FCC, TV viewing, cable TV

The Federal Communications Commission wants to scrap the 40 year old sports-blackout rule, which prohibits pay-TV operators from showing NFL or other pro games that are blacked out on local TV outlets due to low ticket sales.

Will Media Buyers Miss Small TV Stations?

By Jane Peters on September 5, 2012 in TV advertising, media buying, media, FCC

As TV stations face stiffer competition from cable TV and the web, small TV station owners are selling to speculative buyers hoping to cash in on the FCC re-organization of the US airwaves.