Media Buying and Inbound Marketing Blog

How to Use Social Media for Market Research

By Jane Peters on November 2, 2011 in social media, Facebook, marketing strategy

If you're thinking about doing some market research for your company or product, forget the focus group.  Focus groups are so last year.  Paying people to offer their opinions that are easily influenced by others in the group is less than...

How to Create a Social Media Policy for Employees

By Jane Peters on October 31, 2011 in social media, Facebook, Twitter, LinkedIn, Google+

Creating a policy for your employees participation in social media should be a priority. Facebook, LinkedIn, Twitter, Google+, and YouTube have exploded.  Millions of people have signed up and are using the social networks daily.

6 Great Reasons to Create and Use a Facebook Fan Page

By Jane Peters on October 25, 2011 in social media, Facebook

 There are a number of good reasons for businesses to participate in and maintain a presence on Facebook. With over 600 million users, many of whom are your prospects and current customers, it is a great place to promote your business, brand or...