Media Buying and Inbound Marketing Blog

NBA Has a Unique Social Media Strategy

By Jane Peters on June 6, 2012 in social media, Facebook, Twitter, social media strategy

As Facebook and Twitter increase their fan base, businesses have begun to incorporate the platforms into their marketing strategy.  Not surprising, social media has become an important marketing tool for the NBA.  On June 20 at 9 pm, the first ...

Social Media for Travelers

By Jane Peters on January 5, 2012 in social media, Facebook, Twitter

Many airlines, airports and hotels are investing millions in social media.  They understand social media is a very effective and cost efficient way to communicate with their customers. The ability to respond in real time to customers who are...

Facebook Features You May Not Know About

By Jane Peters on December 1, 2011 in Facebook, social media for business

Under attack from Google+, Facebook has been quietly adding features to improve the experience for its over 750 million users.  Many of the features are very useful and easy to implement, but most people don't know about them.  One of my...