Media Buying and Inbound Marketing Blog

New Email Marketing Standards Will Reduce Phishing!

By Jane Peters on January 31, 2012 in marketing strategy, email marketing, email

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Email marketing is one of your most effective tools to reach both mass audiences and very targeted ones depending on the message.  It's power lies in the fact that you are connecting with people in...

How Not To Annoy Your Email Subscribers-Email Marketing Tactics

By Jane Peters on January 4, 2012 in marketing strategy, email marketing, engaging customers

My resolution for the New Year is to try to handle my email inbox more efficiently.  With emails automatically showing up both on my computer and my phone, I spend too much time deleting emails that I have little or no interest in reading.