Adweek has named L'Oreal the hottest digital marketer in 2017. Their reason ... a number of beauty brands have mastered social platforms like Snapchat and Instagram, but L’Oréal consistently seems to stay a step ahead of the competition.
What should you do with your marketing strategy for 2014? Should you have a Facebook page? A company page on Linkedin? Should you be emailing your customers and new leads on a regular basis? Should you move all your TV advertising to the web?