Media Buying and Inbound Marketing Blog

10 Reasons Why You Still Have a Facebook Account

By Braeden Mincher on July 24, 2014 in Facebook, customer persona, Facebook advertising, Facebook marketing

By: Braeden Mincher, Social Media Manager

How to Develope Your Customer Persona!

By Jane Peters on April 10, 2012 in advertising, marketing strategy, customer persona

Right now you're probably wondering what is a customer persona.  Buyer personas or customer personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might...