Media Buying and Inbound Marketing Blog

Pay Per Click to Drive Traffic

By Jane Peters on March 14, 2017 in Pay per Click, online advertising, PPC, CPC

Paid search marketing has many names. Search engine marketing (SEM), search engine optimization (SEO), pay-per-click (PPC), cost-per-click (CPC), cost-per-impression (CPM) search engine advertising and sponsored listings are just a few of the...