Media Buying and Inbound Marketing Blog

Where Are You Going to Advertise When Yellow Pages Go Away?

By Jane Peters on December 5, 2011 in SEO, advertising, media buying

For years, many advertisers have relied on the yellow pages to be found by potential customers.  But today, most consumers consult the web for products and services, phone numbers and addresses never bothering to even open the yellow pages.  At...

SEO Marketing. What Is It?

By Jane Peters on August 25, 2011 in advertising, marketing, inbound

 

The Rules of Marketing Have Changed-Inbound Marketing Is Essential!

By Jane Peters on August 8, 2011 in advertising, marketing, inbound

The rules for marketing today have changed.  Traditional advertising such as TV, radio, newspaper, and direct mail were designed to appeal to the masses.  Advertising was one-way:company to consumer.