Media Buying and Inbound Marketing Blog

Disgusting TV Advertising Works Better Than Scary Ads

By Jane Peters on March 14, 2012 in TV advertising, advertising

Advertising executives will be scouring a new study by Arizona State University that has discovered disgusting ads increase action.  The five year study led by Andrea Morales will be published in June in the Journal of Marketing Research.

Media 101: TV's Newest Additions

By Jane Peters on March 8, 2012 in media strategy, advertising, media buying

As the year progresses, the TV networks are battling for share and tweaking lineups to try and entice viewers to watch.  As media buyers watch to see which networks will deliver the best audiences for the money.  Second quarter media strategies...

5 Questions to Consider When Determining Your Advertising Budget

By Jane Peters on December 13, 2011 in advertising, advertising budgets