Media Buying and Inbound Marketing Blog

Media Buying 101: Football Rules the Ratings

By Jane Peters on November 12, 2012 in advertising, media buying, TV ratings

The TV ratings for the week ending Nov. 4 are in.  Live broadcast programs topped the ratings on both traditional networks and cable.  If you're wanting to reach more viewers, the following ratings report will give you clues on how to tweak your

Google Adwords Policy Change Can Affect Your Online Marketing!

By Jane Peters on October 25, 2012 in advertising, online advertising, AdWords

Google announced changes to its AdWords policies on software principles,                  arbitrage, advertiser claims and relevance, clarity and accuracy on October 15. Arbitrage is defined by Google as websites created by advertisers to drive...

Media Buying 101: TV Ratings for July16-22

By Jane Peters on July 30, 2012 in media strategy, advertising, TV ratings

July 16-22 ratings were again led by NBC's American's Got Talent  followed by The Bachelorette on Sunday at 8 pm.  CBS garnered 4th and 5th place with The Big Bang Theory and 60 Minutes. 7th and 8th place were CBS also with NCIS and Two and a...