Media Buying and Inbound Marketing Blog

Media Buying 101: TV Ratings for April 30-May 6

By Jane Peters on May 14, 2012 in TV advertising, advertising, media buying

Media buyers didn't have any surprises last week with TV ratings.  CSI  with a household rating of 11.1 and Dancing With the Stars on ABC continued to dominate with a 10.5 household rating.

Media 101: TV Ratings for April 2-8

By Jane Peters on April 16, 2012 in TV advertising, advertising, media buying

CBS continued to be the most popular network so far this season with all viewers and finishes just ahead of Fox in the 18-49 demo. 

How to Develope Your Customer Persona!

By Jane Peters on April 10, 2012 in advertising, marketing strategy, customer persona

Right now you're probably wondering what is a customer persona.  Buyer personas or customer personas are fictional characters created to represent the different user types within a targeted demographic, attitude and/or behavior set that might...