Media Buying and Inbound Marketing Blog

Is Super Bowl Advertising Part of Your Advertising Strategy?

By Jane Peters on January 12, 2013 in advertising strategy, media strategy, Super Bowl advertising

Media buyers and companies considering Super Bowl ads as part of their media strategy are out of luck.  CBS announced this week that it had sold all the ads for Super Bowl XLVII that will air February 3, from New Orleans.

Is Your Business Prepared for the Post-Election Advertising Surge?

By Jane Peters on November 12, 2012 in advertising strategy, media strategy, inbound marketing agency

 

Is Political Advertising Hurting Local Businesses?

By Jane Peters on October 22, 2012 in advertising strategy, TV advertising, political advertising

Millions of dollars have been spent this year on political campaigns, pushing local   advertisers off the air.  As TV stations rake in huge profits, selling ad time for sometimes as much as 10X the normal rate, what impact does this have on...